EXCELLENCE IN SERVICE AND KNOWLEDGE
IT DOESN'T JUST HAPPEN - WE ARE INTENTIONAL



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PRICING STRATEGY ADVISOR (PSA)

Every REALTOR® needs to know about pricing!  That is why we study pricing!  We have even been CERTIFIED as Pricing Strategy Advisors® and we are so focused on this critical skill for you, both the buyer and the seller, that we teach other REALTORS®, all around the Nation, as Instructors for the National Association of REALTORS®!  You need to know what to ask to know the real story!  Is your agent telling you about the abosorption rate?  Did they talk about price gaps?  It's not just pick a number - it doesn't work that way!  It's a strategy and we want to position your home to sell!  We even grade ourselves on success.  It's the way you want to work.  It's the facts!  Call Michael and he will talk for hours about pricing!  or better yet teach you some things to look for, too!  Ask about our consultation process.


MILITARY RELOCATION
PROFESSIONALS


Rebecca was raised as a service family daughter.  I know the dedication, the pride, the heartache and confusion that all comes with the service to our great country. When you and your families relocate, the services of a real estate professional who understands your needs and your timetable makes your transfer easier, faster, and less stressful. Maybe even fun!  It's adventurous to say the least!  We study and our certified to teach, the latest news in military home buying and selling.  We love your loyalty and dedication and feel you deserve the same.  If you are current or former military service member and you need to find a housing solution that best suits your needs then call Michael 540-834-6263!  We make sure you are prepared to take full advantage of military benefits and support.  And ask about our service reward for your family when buying or selling with Go Straley Group!  USA!  USA!

WOMEN'S COUNCIL OF REALTORS® 2014 VIRGINIA Member of the Year

You probably have heard about REALTORS® networking, in their office, associations and through the MLS!  Well there is more!  There is relocation but that is so corporate and not very personal, and not generally the professionals, veteran REALTORS® that you want to work with!  When you call Rebecca and Michael they can name REALTORS® all over the country that they personally know and work with.  Actually, they are Instructors in Networking!  So if you are looking to move, relocate, and want to interview agents in another city, ask Rebecca and Michael who they reccomend?  It might just be what makes you happy!  We make it happen!  Call Rebecca 540-379-1949.

ABR® (Accredited Buyer's Representative)

I love this certification!  It even has your name in the title!  Are you a BUYER?  Then you must work with an ABR!  That means we have read, studied, and now teach about the specific needs of the buyer. How do we get you the best price?  It's strategy and their are reports and analysis that matter.  It's not longer, what do you want to pay.  There is so much information out there, that we review with you and advise on what to pay, what to offer, what to expect for a counter offer.  It's not a guessing game, as a REALTOR® this is where we shine!  Did you know we are even Certified Educators for Negotiation!  Call Michael 540-834-6263 but you want to make sure you are being represented by an ABR.  Ask about your confidentiality, there are some things that most agents don't even know.

E- Pro - Instructor - certified by the National Association of REALTORS®

The e-PRO® certification graduates assist clients to effectively use real estate technology to provide business tools that make life more efficient when buying and selling real estate. . Applying advanced technologies and social media strategies to your business plan expands your capabilities, increases your reach, building trust and authority through relationships and authenticity in business.

AT HOME WITH DIVERSITY INSTUCTOR - certified by National Association of REALTORS®

Heighten awareness of and sensitivity to the social and cultural constituencies of local real estate markets. Participants will learn about the people who make up the local market, their values, customs, real estate needs, and expectations of real estate professionals.

Provide practical skills and tools to increase the professional’s effectiveness in servicing all social groups. Specifically, the course helps participants develop skills in cross-cultural communication and strategic business planning.


PERFORMANCE MANAGEMENT NETWORK DESIGNATION (PMN)

Straley with this knowledge and experience is the next-generation REALTOR® designed to give real-world tools and a connection to a network like no other. Networking produces additional buyers and sellers outside the normal agent sphere of influence, providing nationwise exposure to buyers and sellers relocating. Diving into hot topics such as leadership, negotiating, networking and business planning, the PMN's suite of professional performance training courses are focused on keeping you on top of an ever-changing market. 

SHORT SALE / FORECLOSURE RESOUCE - certified by Naitonal Association of REALTORS®

For many real estate professionals, short sales and foreclosures are the new, almost, “traditional” real estate transaction. Knowing how to help sellers maneuver the complexities of short sales as well as help buyers pursue short sale and foreclosure opportunities are not merely good skills to have in today’s market—they are critical. And while short sales and foreclosures are not for the faint of heart, agents with the proper tools and training can use these specialty areas to build their business  and client trust for the long term. Straley was an early advocate of the Short Sale Process and worked with National Bankers to design the procedures and systems for approvals.